How Mrs. Kumar’s Indian Cuisine Increased Online Orders by 40% with Restaurantify

Located in Monroe Township, New Jersey, Mrs. Kumar’s Indian Cuisine has been delighting customers for the past seven years with its commitment to authentic Indian flavors – free from MSG, artificial coloring, and synthetic flavoring. Founded with the vision of offering premium quality meals at affordable prices, the restaurant quickly earned a loyal customer base. But as online ordering became the norm, Mrs. Kumar’s realized they needed a digital upgrade to keep up with modern customer expectations.

Despite a strong reputation for food quality and customer service, Mrs. Kumar’s faced hurdles like:

· Limited online visibility

· Increasing third-party delivery fees

· An outdated website experience that did not reflect their brand

These obstacles were capping growth and causing potential revenue to slip through the cracks.

« Facing Frustration –
Third-party platforms like DoorDash and UberEATS took more than 30% of each order, along with full control of customer data. Even worse, these apps were becoming more dominant, gradually eating into both in-store and website sales. Revenue was increasing on paper, but margins were shrinking fast.

« Losing Money –
With typical restaurant profit margins already below 15%, Mrs. Kumar’s found it nearly impossible to stay profitable through third-party orders. Raising prices did not help. Delivery partners continued to take a large share of the revenue, leaving very little behind.

« No Increase in Sales –
The restaurant's previous website lacked the functionality and design needed to attract and convert customers. There was no  effective way to drive direct online orders or showcase the restaurant's true value. Visibility on search engines was also minimal, leading to missed opportunities.

« The Need for a Better Experience –
The team at Mrs. Kumar’s wanted their loyal customers to be able to order directly from them – without distractions or extra fees. They wanted to create a seamless and personalized experience that reflected the care they put into their food

Partnering with Restaurantify, Mrs. Kumar’s in Monroe Township, New Jersey launched a  brand-new website optimized for mobile ordering, local SEO, and direct customer engagement. With a seamless and visually appealing interface, this digital platform made it easier than ever for customers to browse the menu and place online food orders directly – without third-party interference.

In just a few months, the impact was clear:

· +40% Increase in Online Orders
Restaurantify’s user-friendly interface and marketing tools helped convert website visitors into paying customers.

· 6X Return on Digital Investment
The restaurant saw a six-fold growth in returns compared to its previous online system.

· $28,000 in Annual Savings
By shifting away from third-party delivery platforms and increasing direct orders, the restaurant cut down significantly on commissions and service charges.

Mrs. Kumar’s Indian Cuisine, located in Monroe Township, New Jersey earned a strong local reputation for its flavor and integrity, but when it came to digital growth, they faced serious roadblocks.

Before Restaurantify

· $2,800/month in online sales

· High third-party delivery fees

· Uncoordinated marketing efforts

· Thin profit margins

Their reliance on third-party platforms was cutting into already slim margins – some apps were taking up to 30% commission per order, making it nearly impossible to stay profitable. Their outdated website did not support online ordering and had no search engine visibility, which meant they were not being discovered by new customers through Google search.

After Restaurantify

· $3,920/month in direct online sales

· 40% growth in online orders

· $12,000+ annual savings in third-party fees

· Clean, SEO-optimized website with integrated online ordering

Scaled Sales While Saving on Fees

Just six months after switching to Restaurantify, Mrs. Kumar’s Indian Cuisine increased its direct online sales from $2,800/month to $3,920/month – a solid 40% increase. Most importantly, they reclaimed control over their digital revenue stream.

By minimizing dependency on third-party delivery platforms, they saved over $12,000 annually – allowing them to  improve kitchen operations, run in-house promotions, and re-invest in local marketing efforts.

Seamless Online Ordering

The transition to Restaurantify took less than 2 days. The platform integrated effortlessly with the restaurant’s existing systems. The staff did not require extensive training – orders now come in through a simple dashboard and tablet interface, helping the kitchen stay efficient and organized

All-in-One Marketing Tools

Restaurantify brought in more than just online ordering. It came equipped with:

• Loyalty programs
• Email & SMS marketing
  A branded mobile app

Now, Mrs. Kumar’s can make announcements and promote their latest campaigns and coupon codes on the website and see exactly which promotions lead to more sales. What was once scattered and inconsistent is now strategic and trackable!

Buried Among Competitors

Wish to make your restaurant as successful as Mrs. Kumar’s, Monroe Township, New Jersey?