A good restaurant menu design is key to any restaurant’s marketing plan. When you design a menu it should express your eatery’s personality, focuses your overall operations, promotes profitability, establishes your budget, and keeps your brand fresh in your customer’s mind.
Your restaurant's menu tells your story. It highlights your culinary strengths while also showcasing your brand persona. It's the first thing customers get when they sit down to eat.
But, would you be surprised if diners already knew what your menu had to offer before they sat down? According to OpenTable research, 93% of people read online menus before dining out. Most likely, it was your appetizers and entrees that drew them in.
Your menu matters and having a good restaurant menu is the key. Here are some characteristics of a good restaurant menu.