We perceive the world through our eyes, and food is no exception.
As visual beings we judge based on appearances, when it comes to restaurants, this means that our restaurant food photography must be first-class, as customers base their dining decisions on food photos.
According to HubSpot, 46% of marketers believe photography is essential to their storytelling and marketing approach. And restaurants that switched from text-based to photo-based menus, especially in their online ordering menu, saw a 25% increase in their conversion rates.
So great restaurant food photography that shows off your menu in the best light can be an important tool for online marketing in marrying your restaurant's brand with the food.
Without further ado let's dive straight into why food photography is important and how you can benefit from it on your website, menu, and every marketing asset.
The power of images in a restaurant menu is undeniable. Get in touch with Restaurantify if you want to include tempting food photos on your restaurant's website. Take your website and restaurant menu images to the next level by reading the full article on Everything you need to know about restaurant food photography.