Creating a winning social media strategy for your restaurant is essential to staying top of mind without overwhelming your audience. The art of presenting popular dishes, sharing daily specials, and revealing upcoming events, while still maintaining an inviting atmosphere.
Don't fret if building your restaurant's social media marketing strategy feels intimidating – we're here to assist! This ultimate guide covers the basics, steps, and social media marketing tips, whether you're not sure what to post or have trouble keeping up.
Let's get started.
- To inform and communicate with customers (and future customers)
- To assist people in finding them when they search for restaurants online.
- To share food and recipes in a visually appealing way.
- To reveal seasonal, daily, and weekly menus, as well as new promotions and menu items.
- To advertise an event.
- To share recipes.
- To share behind-the-scenes photography and videos.
- To help in shaping their restaurant’s reputation as a professional and legitimate one.
Restaurant Social Media Marketing Tips
1. Identify your target customers
The social media channels that local businesses use and the type of content that they create are significantly dependent on the people that they wish to target. Discover what consumers are seeking while looking for a brand on social media by getting to know them well enough, then adapt your strategy to meet their needs.
Exploring your CRM system in depth will help you better understand your customers and provide a clearer picture of your target demographic. Age, gender, new vs. repeat customer breakdown, and customer order history are just a few of the data points from your CRM that can assist you in identifying your restaurant's best customers.
2. Produce top-notch content
Your posts on your social media profile or business page represent your brand and are sometimes the first point of contact potential customers have with your restaurant. As a result, one of the most critical criteria for successful social media marketing is the quality of your content. These channels are clogged with brands; interesting, engaging, and outstanding content will help you stand out.
3. Establish a brand voice
Developing a brand voice is an essential component of having an effective social media presence as a business. This is the tone you'll use for all of your social media posts.
Having a similar tone in all of your social media postings helps to develop brand awareness—that is, it makes your restaurant stand out and become more known online. The online presence of your restaurant is a vital aspect of your entire brand and marketing strategy.
This might be humorous or serious. It can be influenced by the type of restaurant you own or manage, as well as the atmosphere of your restaurant.
4. Create a unified visual identity
The visual brand of your restaurant complements its voice. Your visual identity, which is also a component of your official brand, distinguishes you from competitors. It is yours alone, and it must be carried out consistently across all of your social channels to maximize brand recognition and generate visitors to your pages. When visitors see your website, you want them to be eager to dine at your restaurant.
5. Maintain consistency
Diners follow hundreds of businesses on social media, and the best way to attract their attention is to remind them about your brand by posting frequently. Use every type of content imaginable, such as Instagram stories, reels, Facebook stories, and so on, to ensure that you reach as many people as possible. Furthermore, social media algorithms prefer active accounts over inactive ones. This means that posting frequently boosts your chances of getting seen by your customers. So, add consistency to your marketing strategy.
6. Work on multiple platforms
Nowadays, operating on one or two social media platforms isn't enough: there are rivals and new audiences to be found on every site. Larger restaurants seek to sell their products on Instagram, TikTok, Facebook, and even YouTube.
But keep quality in mind—if you can't develop material for all platforms, stick to a couple. The beauty of these platforms is the capacity to repost—you don't have to develop new material for each one.
Furthermore, you can utilize a social media manager like Meta Business Suite to maintain track of both Facebook and Instagram at the same time. Restaurant operators can use Meta Business Suite to run ads, post on feeds, manage analytics, and use many other services to increase visitors.
7. Interact with your followers
It's as simple as it sounds: build a relationship with your followers (and potential customers) by participating in their content, reacting to their comments, and answering questions they bring you in direct messages.
If they publish an Instagram story on your restaurant's food, repost it in your business's story as well. This is not only good practice, but it also endears your followers to your brand because they can see you actively engaging with your audience.
8. Invest in paid social advertising
Although this is not an organic method of marketing, it doesn't harm to invest in social media advertising. You can pay to boost specific posts so that they reach a larger audience. We recognize that some restaurants may not have the budget to invest in sponsored social marketing, but for larger businesses, this can be a terrific strategy to enhance brand recognition and generate visitors to your social pages and website.
You might also collaborate with a food blogger or an influencer to reach a larger audience. Depending on their reach and impact, you may be able to reach an audience and potential consumers that you would not otherwise have.
Social ads aren't just for large firms like Starbucks and McDonald's. This strategy can be used by any medium- to large-sized restaurant with a limited budget to increase engagement.
9. Hold a contest to increase engagement and followers
Try launching a contest on Instagram to increase your reach. The Instagram algorithm loves it when people share, comment on, and like your photos, and contests give your followers a reason to do so.
In addition to developing a following, an Instagram contest is a low-cost way to spread the news, whether you want to drive more people to your online purchasing page or promote the opening of a new location.
To host a successful Instagram contest, keep the rules simple and clear. The following are the most typical entry criteria:
- Save, like, and follow your account.
- In the comments, you can tag pals. You can give folks a better chance of winning if they tag numerous people but make it clear that tags should be left in separate comments (this helps your post rise in the algorithm).
- Give people an even better chance of winning if they share your post on their stories and tag your account.
You can host a contest on your own or in collaboration with another business. For instance, team up with a nearby theater to provide a “dinner and a show" package; the contest guidelines remain the same, but it benefits both parties because participants must like and follow both accounts, providing you some advantages for cross-promotion.
What makes a great restaurant social media post?
Keeping this in mind first, there is no such thing as a perfect social media post.
You can make a pretty good one, though!
Your visual content must be of the highest quality when it comes to food marketing.
All of your posts should include:
- Clear branding
- Engaging copy
- Relevant hashtags
- Call to action
This blog would have helped you realize the importance of social media marketing for a restaurant website. Would you like to know how to do all of this and perfect restaurant social media marketing? Check out our next blog on Facebook and Instagram marketing for restaurants to ace your social media presence!