Why Is Your Business Name Important?
A restaurant’s name is one of the single most important elements before starting a business.
Characteristics of a good restaurant name:
- It is powerful
- It reflects the restaurant’s reputation, cuisine, mission, and values
- It impacts and influences the way people remember the restaurant and refer to it
- It also decides the way customers perceive the business
While choosing a restaurant name, it is important not to rush the process. A lot of thinking must be done to get it right.
The process of picking the perfect name for a restaurant is definitely challenging. It is natural to feel overwhelmed at the start of the name-deciding process. But, there are certain tips that can steer your decision-making process in the right direction.
A great restaurant name should build intrigue and spark conversation
Make It Memorable
Keep the name simple and memorable to facilitate easy word-of-mouth recommendations
Describe Your Menu
The restaurant name should showcase the ingredients or menu offerings enabling people to know what to expect from the business
Connect To The Concept
While the name should describe the concept, it should also be unique to differentiate the restaurant from competitors
Showcase One Word
The repetition of the same letter in every word of the restaurant's name is a great literary device. It creates a rhythm that is pleasing to the ear and increases memorability.
Pay Special Tribute
A restaurant name can also be a tool to pay a tribute to someone special in your life.
Allude To The Owner
Another easy way to name a restaurant is to use the name of the owner or proprietor, thus, invoking curiosity and also honoring the head of the business.
Play With Words
Make use of fun rhymes, puns, or odes to name the restaurant in a clever, tactful manner.
What Makes A Great Domain Name For A Restaurant?
A good domain name must be:
- Help beat competition
- Filled with an aesthetic sense
- Short, meaningful, and memorable
- Devoid of numbers, difficult spellings, or characters like hyphens
- Relevant to the industry or niche
Finding a domain name that meets all these criteria is quite tough. One of the easiest ways to get it done is to register the domain name on a new domain extension.
How The Most Successful Restaurants Got Their Names
There are numerous restaurants, cafes, and other dining spots with names that have brought them immense popularity and success. Here are a few names to guide you better in your restaurant naming strategy.
He is one of the most famous chefs in the world. Therefore, there was no necessity to reinvent the wheel. His name itself was a great brand to be capitalized on for his chain of restaurants.
If the restaurant has a renowned chef or culinary expert on the team, it is best to make use of their name’s potential. Even if the chef is not well known as yet, his/her name can be used to build a personal brand.
The Fat Duck
The moment people hear this name, they get reminded of a well-fed farm animal. It addresses the basic human instinct and instantly triggers appetite. A famous restaurant in England uses this name.
Many restaurants choose the names of popular dishes on the restaurant menu. Thus, choosing a name that stimulates hunger and creates the mood for eating in a restaurant is always the right choice.
This is a popular restaurant in New York city serving excellent food and cocktails in a serene, elegant atmosphere. The name itself suggests that the place is royal, warm, inviting, impressive and yet filled with humility and simplicity.
High-profile restaurants can make use of such names that reflect the character of their dining spaces.
How To Secure & Maximize Your Restaurant Name
Once the name of the restaurant has been decided, it should be made a viable option and incorporated into every marketing effort. Restaurant owners can follow these tips to ensure that the name is not taken already and understand how to begin promoting the restaurant and its name.
Check the Trademark Electronic Search System
No restaurant can afford to choose a restaurant name, initiate branding exercises and later end up realizing that the name has already been taken by someone else and in fact trademarked. To prevent such last-minute disappointments, restaurants must always search the United States Patent and Trademark Office’s trademark database. Once this is done, a restaurant owner can get a clear idea of whether you are using someone else’s legally protected idea.
Check website domain availability
The second step is to create a website for the restaurant. The digital storefront is nowadays the most visited space before diners decide to choose a specific restaurant. So, it is important to keep the online presence impressive. It is always advisable for a restaurant to get a domain name that exactly matches the name of the restaurant.
Match the restaurant name with social media handles
A restaurant name must also see if the social media handles are open. One can check if the username has already been taken by typing in the desired names on platforms like Facebook, Twitter, Instagram, TikTok, etc.
Get a logo designed
A logo that is designed in an awesome manner adds more power to the restaurant's name. This logo should be used on different online and offline platforms and also on menus, merchandise, website headers, and literally every place where the restaurant’s name is being used
Sell merchandise that promotes the restaurant name
The name of the restaurant along with its logo can be printed on tote bags, t-shirts, mugs, water bottles, hats, etc. This merchandise can be given as compliments to diners who will carry this merchandise to spread the word about your brand.
Fancy Restaurant Names
A restaurant owner can choose a fancy restaurant name by looking for words outside the English language.
A few examples are:
- Pot Au Feu (A famous French dish shared by families)
- Cibo Matto (meaning crazy food in Italian)
Catchy Restaurant Names
A few examples of catchy restaurant names are – Full Moon, The Taste Element, Bells and Peppers, The Pearl of the Sea, The Royal Lounge, etc.
Unique Restaurant Name Ideas
An easy way to create a great and unique restaurant name is to add popular prefixes and suffixes.
Use a dish name
One can add words like chicken, biryani, shawarma, rolls, grill, barbeque, curry, etc. to the name
Use popular restaurant suffixes
The name can include words like kitchen, house, park, palace, bites, point, junction, lounge, etc.
Use words to indicate the cuisine
One can use words like Punjabi, Indian, Continental, California, Chicago, etc.
Use popular restaurant adjectives
A restaurant name can include words like new, tasty, spicy, grand, royal, little, big, golden, cheesy, etc. to make the name more attractive.
Funny Restaurant Names
Restaurants can also use funny, rib-tickling names to beat the competition. A few examples of restaurants having funny names are – Catcher in the Rye, Party Fowl, Thai Tanic, etc.
This blog would have guided you through the process of naming your restaurant along with memorable examples of names that have already done well in the industry. For more assistance with restaurant digital management, get in touch.