The success of any restaurant is governed by its visibility and discoverability. If customers cannot locate you online, they might probably never get to know you or reach your location. So, a restaurateur must ensure that his business secures the first few places when hungry customers are searching for places to dine-in or order food. This is possible by creating a Google My Business Page and eventually adding the restaurant business to Google. This must be a restaurant owner’s first step towards capturing potential customers at the local level.
Google My Business allows restaurants to create local listings in Google Maps so that local customers can locate the restaurant easily. Business can be brought online with a stunning restaurant website, but it needs to be enhanced by making sure that Google lists it amongst the top 10 search results.
Restaurantify tells you why a restaurateur must mandatorily add his restaurant to Google and how it needs to be done.
Why a Restaurant Needs a Google My Business Page?
65% of people use their smartphones to look for restaurants within a walking or driving distance (‘restaurants near me’ searchers)
66% of people make use of online maps to guide them to the restaurant location
51% of people use the Internet to get the contact number
90% of prospects searching the Internet for great food using hand-held devices convert easily into customers
The statistics above clearly imply that consumer activity while making restaurant related searches are always greatly local and urgent too.
Thus, any restaurant that is present on the Google My Business listing through its own Google Business Page can reap the multiple benefits of being easily visible and discoverable.
The other compelling reason include:
1. Competitive Advantage:
Beating local competitors is extremely easy with a Google My Business listing.
2. Greater Volume of Online Ordering:
A Google My Business page enables customers to place food orders online thereby, increasing the restaurant’s revenue.
3. Local Search Rankings:
A Google My Business page improves local search rankings. This is because Google takes into account the distance and proximity while showing a search result. If a potential customer is near you, your restaurant’s name will be shown first in the search results.
4. Enhances Customer Experience:
With Google allowing restaurants to upload their menu, customers get an opportunity to look at the restaurant’s culinary offerings even before they make a visit. The menu that can be edited will be displayed during mobile searches too.
How to Get Business Listing on Google Maps
The best way to rank higher on Google search results is to be consistent with NAP (Name, Address, Phone). Being consistent with vital information across various online properties (official website, Facebook, Instagram, Yelp, etc.) will increase the trustworthiness that search engines have on the brand. Google only ranks businesses that it finds authentic and trustworthy. So, staying consistent and identical is important.
How to Add a Menu on Your Google My Business Page
The first step in Google My Business is to create and claim the account. Once you are able to access the page, you can get started. Simply follow these steps,
1. Go to the Google My Business website. Log in using the restaurant’s account.
2. Click on the ‘Info’ tab available on the left side of the page. This will open a panel consisting of fields that you can edit.
3. Using the ‘Menu’ URL, you can link the restaurant’s menu to the website. This is highly recommended as it serves as an inbound marketing tool – driving organic and new customers to the business.
4. Add in all the menu items on your GMB page.
- By clicking on the ‘Menu’ icon in the same panel where you added your menu URL
- By clicking on the ‘Menu’ tab available on the left-side of the page
5. Once you have accessed the menu page, you can use the ‘ADD MENU SECTIONS’ option to categorize your menu items into various sections like starters, entrees, appetizers, main course, combos, desserts, etc. One can add in as many sections as one wishes to.
6. Once you have completed entering the sections of the menu, add in individual recipes under each section. Here, you can include the name of the recipe, a brief description and also enticing photos to attract customers.
With these 6 steps, you have completed adding your menu and specific items on your restaurant’s Google My Business page.
Choosing the Best Category for Google My Business
Follow these 3 rules of thumb when you select a category:
i) Be Very Specific About the GMB Category:
When you are very specific about who you are and what you offer, there will be fewer businesses competing against you for customers.
ii) Keep the Categories Minimal to Describe Your Core Business:
If there are several categories, each individual category gets weaker and the chances of customers finding you efficiently is reduced.
iii) Describe the Business:
While adding a new restaurant to Google My Business, a restaurateur must always describe his core business and not the services he offers or the amenities available. For example, if the restaurant has a bar, it must not be added as a category as it does not describe the business, but only elaborates on the amenities.
Waitlist Hours Updation on Google My Business
Restaurateurs must set their open hours precisely. Waitlist hours must be set to open and integrated with Google Maps. Only during the hours preset by the restaurant owner, diners will be shown the available option and they will be able to join the list. This can be done under the ‘Settings’ or ‘Business Info’ or ‘Opening Hours’ option.
Location Authority for Google My Business
A restaurant may not appear as a search result in Google or Google My Business if there is no location authority. Location authority includes Geo Location, maintaining consistency in NAP, branding, internal and external links, ratings, rankings and so on. 16% of how Google measures your authenticity depends on the domain authority. Since that is a large proportion, one must use it well to benefit the business.
Embedding Google Maps on the Restaurant Website
Embedding a Google Map on the restaurant website is yet another way to rank better on Google Maps. This is done by most restaurants on the ‘Contact Us’ page. By doing so, you are telling search engines like Google that your restaurant is located at the place mentioned in the listing. So, ensure to use the same address on Google Maps business listing.
How to Embed a Google Map on the Website?
- Search for the restaurant’s name in Google Maps
- Click ‘SHARE’ on the listing
- Select ‘EMBED A MAP’ tab
- Copy the link and paste it on the restaurant’s contact page
Add Images Relevant to the Business
Irrelevant content or images can anger customers to a great extent, making them bid adieu to the brand forever. So, restaurants must post only things extremely relevant to their business like images of their restaurant’s interior, exterior, food, kitchen and other amenities. Adding more than one photo also provides a greater advantage over the competitors.
Confirm Details and Complete Verification
Only when the restaurant owner has verified that he is the rightful owner, the business will begin to appear on Google Maps. Most restaurant owners verify their business by mail. Once this verification process is done, the restaurant’s business listing will begin to appear on Google Maps which implies that your restaurant will get reviews, people will get directed to your location, restaurateurs will be able to create promotional posts and also track analytics (be informed about the search volume and number of times internet users requested directions to the restaurant).
Maximizing the Click-through Rate
Click-through rate means how frequently your restaurant is compared to other profiles in the map listing.
Maximizing the click-through rate is necessary for two reasons:
- When customers click your restaurant’s profile at a much higher rate than that of your competitor’s for a specific search, Google understands that your restaurant profile is the most fitting result for that search and will start giving your profile greater prominence.
- When click-through rates are maximized, a restaurant can enjoy more visitors from the same amount of traffic.
How to Maximize Click-through Rates of the Listing?
The two key ways to maximize click-through rates are:
- A restaurant must provide links to its menu, table reservations and online food ordering platform on the Google My Business (GMB) listing. Such vital information will show up distinctly when people make online searches, making it easy for them to reach you.
- A restaurant must collect as many online reviews as possible. Customer feedback is shown on the Google listing. With many positive reviews, more people can be persuaded to click on your restaurant’s name.
Online reviews can make or break the business. What people write about the restaurant is beyond the control of the owner. People looking for dining options read all kinds of reviews. Restaurants with many positive reviews secure better ranks in Google search results. So, restaurants can create a landing page on the website that also has a direct link to Google Maps listing. Regular patrons can be requested to leave a quick review so that your Google Maps ranking is improved and you stand out against competitors.
Google Maps Seo Tips
- Encourage customers to review your restaurant – With a greater number of reviews, the restaurant gets a greater opportunity to appear in Google Maps. A greater number of positive reviews tells Google that your restaurant is a popular brand that is patronized by a large group of people.
- Include the restaurant name in local directories – Submitting the name of the restaurant in popular local directories like Yelp, Local.com, iBegin, etc. will generate more backlinks and citations, thereby, increasing a restaurant’s chances of getting featured in Google Maps.
This blog would have cleared several of your doubts about adding your restaurant to Google Maps and directed you about the way in which it must be done correctly. Get in touch with Restaurantify if you still have any digital marketing needs to be fulfilled for your restaurant.
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